Logo and Brand Assets
All the assets and brand resources you need to share OurWorld with the world.
Black Versions (PNG & SVG)
-
OW_ICON_BLACK
Download Now -
OW_LOGO_VERTICAL_BLACK
Download Now -
OW_LOGO_HORIZONTAL_BLACK
Download Now
White Versions (PNG & SVG)
-
OW_ICON_WHITE
Download Now -
OW_LOGO_VERTICAL_WHITE
Download Now -
OW_LOGO_HORIZONTAL_WHITE
Download Now
Typography
Primary Font: Helvetica Download Font
The primary font used in OurWorld branding is Helvetica. It is a clean and modern sans-serif typeface used primarily for titles and subtitles that enhances readability and conveys a sense of professionalism.
This is Helvetica Bold for Titles
This is Helvetica Medium for Subtitles
Secondary Font: Cercodemo Download Font
The secondary font used in OurWorld branding is Cercodemo. It is a unique and stylish typeface used primarily for body texts and paragraphs that adds a touch of creativity to our designs.
This is Cercodemo Regular for Body Text
This is Cercodemo Light for Body Text
This is Cercodemo Thin for Caption
Color Palette
The OurWorld brand uses a clean, modern color palette that conveys professionalism and innovation.
Primary Black
HEX: #00000
RGB: 17, 24, 39
Class: bg-gray-900
Primary White
HEX: #FFFFFF
RGB: 255, 255, 255
Class: bg-white
Primary Gray
HEX: #4B5563
RGB: 75, 85, 99
Class: text-gray-600
Light Gray
HEX: #F3F4F6
RGB: 243, 244, 246
Class: bg-gray-100
Medium Gray
HEX: #D1D5DB
RGB: 209, 213, 219
Class: bg-gray-300
Purple
HEX: #8B5CF6
RGB: 139, 92, 246
Class: bg-purple-500
Brand Guidelines
Essential rules to maintain brand consistency across all platforms and materials.
Logo Clear Space
Always maintain minimum clear space around the logo to ensure visibility and impact. The clear space should be at least equal to the height of the 'O' in the logo.
Minimum Size
To maintain legibility, do not reproduce the logo smaller than:
- Print: 0.75 inches (19mm) in height
- Digital: 30 pixels in height
Logo Usage Guidelines
Do's
- Use approved color variations
- Maintain aspect ratio when scaling
- Ensure adequate contrast with backgrounds
- Use appropriate clear space
Don'ts
- Don't alter the logo colors
- Don't distort or stretch the logo
- Don't add effects or shadows
- Don't place on busy backgrounds
File Format Guide
SVG Format
Best for:
- Web usage
- Responsive design
- Large format printing
- Digital presentations
PNG Format
Best for:
- Digital applications
- Social media
- Email signatures
- Microsoft Office documents
Writing Guidelines
- Always capitalize the 'W' in OurWorld - never write it as 'Ourworld' or 'ourworld'
Brand Voice
Innovative
Forward-thinking and solution-oriented
Professional
Clear, concise, and authoritative
Approachable
Friendly and easy to understand
Authentic
Genuine and transparent
We don't just fund individual ventures – we actively shape the architecture of our unique ecosystem. The future we are building is one where technology empowers people and drives innovation while prioritizing safety and autonomy .
